What is the Purpose of SEO?

What is the Purpose of SEO?
When you have a website, you would want to have as much as traffic as possible going to your website in order to increase the potential of generating sales or having ads clicked in your website to produce better income.  While the traffic your website makes through social media may seem much, the thing is that this type of traffic are not really the buying type of traffic, but more like the curious ones.  If you want traffic that has better potential in ge